Media & Events

ONABEN Rebrand

For Immediate Release:

June 25, 2014


Heather Rademacher Taylor, ONABEN





PORTLAND, OR – ONABEN proudly announces the launch of a new website, as part of the rebrand of the organization, including an update of the name and new logo.

Progressing over a year, ONABEN worked with INDIG/Onefastbuffalo, a national, Native, strategic-creative branding agency, during the rebrand process to develop a new logo and look. The organization worked with MKJ Creative, a national, full-service print and digital graphic design studio, based in Doylestown, Pa. to produce the new website. The rebrand is the outcome of the organization's growth over the past several years. The rebranding will provide the organization a cleaner, more modern look. ONABEN continues to be based in the Pacific Northwest, with its national headquarters in Portland, Or., and a satellite office in Tulsa, Ok. 

 The organization’s Board approved a resolution for an updated name from ONABEN, the Oregon Native American Business and Entrepreneurial Network to ONABEN – Our Native American Business Network at the organization’s annual Board retreat, held on September 19 and 20, 2013. Thus, the name update reflects the shared vision of the Board, the Executive Director and ONABEN’s staff, provides consistency and ease of use for ONABEN operations and customers, and better expresses the organization’s national impact and work.

“We feel that by including the word ’Our’ we can better convey the extent to which ONABEN has grown and expanded beyond our Northwest roots to a nationally recognized organization, able to serve all Native communities, both entrepreneurs and organizations – this name is a better representation of where we are as an organization now,” explains Veronica Hix, ONABEN Executive Director. “We are excited about what the updated name and rebrand will bring to ONABEN. Being tied to the word Oregon no longer reflected all we do and offer to Native communities throughout Indian Country, and we really feel the word ’Our’ is more inclusive of that reality. However, our purpose has not changed, we still aim to strengthen and support Indigenous communities. We know that is an ambitious objective, but it is an incredibly important aspiration and will be front and center of everything we do as an organization. We will continue to embrace our past and will always honor our Oregon roots, but look forward to the future.”  

“We will never abandon our ties to the tribes that encompass the Pacific Northwest. Beyond expanding our reach, the ONABEN team believes the new name will help us attract funding and supporters from across the United States. Our ultimate goal is to leave a positive imprint on Native communities across Indian Country, including Alaska and Hawaii,” adds Hix.  

“This name change to ’Our’ Native American Business Network comes at a pivotal moment in our organization’s history,” says Jack Lenox, ONABEN Board Chairman. “ONABEN made a significant impact when it was founded in 1991, and expanded its presence with the creation and distribution of the Indianpreneurship® curriculum in 2005. Today, we are expanding our reach geographically, from the Pacific Northwest to the entire country, and expanding our customer base, from Native entrepreneurs, to including the organizations that serve them. We are also always creating new products and contractual services, now under an integrated brand. Our updated name delivers on our recognizable brand’s reputation for providing informed, innovative and culturally relatable trainings.”

The ONABEN team is excited to unveil a fresher, more agile brand and visual identity that focuses on the organization’s expanded work across the United States and all of Indian Country, with Native entrepreneurs, as well as the economic development organizations, business resource centers, tribal economic/business development departments/programs and Native CDFIs serving them. Additionally, the rebrand consolidates the organization’s brand into a single cohesive national presence. The organization logo has been redesigned; a new look and a new website to carry the organization into the future.

“For 23 years, ONABEN has worked with thousands of Native entrepreneurs and has served hundreds of economic development organizations, Tribal Colleges and Tribal economic development departments to promote and support Native entrepreneurship,” says Hix. “Today, with pride in our Pacific Northwest roots and our reach extending nationally, we are acknowledging that we are a more national economic development organization with programs, staff and partner organizations across the country.”

Lenox adds, “The rebrand coincides with the organization’s national strategy which is about repositioning ONABEN in the context of expanded reach, services and products. Our brand name and logo are important indicators of who we are and what we stand for. Now we are taking the opportunity to strengthen and modernize how we represent ourselves in communities across the country to the people and the communities in which we operate.”

As part of the rebrand, ONABEN is developing a new, fresher website to help customers stay connected and informed – providing expanded services. New features on the website include: the inclusion of the Indianpreneurship® bookstore; addition of a blog detailing the work of the organization and ONABEN’s Executive Director, Veronica Hix; client testimonials; revamp of the business directory; social media integration; the addition of ONABEN’s list of services in addition to products already marketed; easily accessible newsletter sign up on the home page; and more to come.   

With growing numbers of people and organizations served, ONABEN will continue to improve upon generating innovative solutions for Native entrepreneurs and the organizations that serve them.

“Our name is changing—but our work continues. ONABEN – Our Native American Business Network clearly identifies what we do and explains our growing national involvement,” adds Hix. 

ONABEN – Our Native American Business Network is a national nonprofit headquartered in Portland, Oregon, with offices in Tulsa, Oklahoma. It was founded in 1991 by four Oregon tribes and is governed by a volunteer Board of Directors, composed entirely of respected members of the Native American community. ONABEN provides curriculum, training and organizational consulting focused on developing entrepreneurship in Native communities. ONABEN serves Native business development organizations and entrepreneurs nationally with its Indianpreneurship® curriculum. The group is driven by its mission to support Indigenous individuals, economic development organizations and communities by increasing opportunities for sustainable economic growth through culturally relevant entrepreneurial training and organizational development.

For additional information, please visit or call 503.968.1500.  


« More News

Sign up for our newsletter!